Top Personalization Apps on Android in Kenya Q2 2025

In the second quarter of 2025, the performance of personalization apps on the Android platform in Kenya showcased interesting trends. The data, sourced from Sensor Tower, reveals the dynamics in weekly downloads, revenue, and active user metrics for the top five apps in this category.

Cleanup Your Phone by DOSA Apps saw its weekly revenue fluctuate moderately, peaking at approximately $63 in mid-May before settling around $53 by the end of June. Downloads experienced a decline, starting from 455 at the beginning of April and dropping to 134 by the end of June, while weekly active users decreased from 594 to 278 over the same period.

Smart Launcher 6 ‧ Home Screen maintained a relatively stable presence. The app's revenue peaked at $35 in late April and saw a significant increase in active users, climbing from 23.4K to over 30K by June's end. Downloads also showed an upward trend, starting at 759 and reaching 795 by the end of the quarter.

Zedge™ Wallpapers & Ringtones experienced varied performance. Weekly revenue fluctuated, peaking at $39 in mid-April, while downloads reached a high of 704 both in early April and late June. Active users increased from 4.7K at the start of April to 5.1K by the end of June.

Fonts Art - Keyboard Fonts by AIBY Inc. experienced a notable rise in downloads, jumping from 352 at the beginning of April to over 1.2K by June’s end. Revenue also showed a consistent increase, reaching a high of $38 in early June. Active users followed a similar upward trend, peaking at 2K by mid-June.

Letter Fonts - Stylish Text by TarrySoft demonstrated robust growth in downloads, going from 2.2K in early April to 3K by mid-June. The app’s revenue saw a spike at $42 by the end of June, and active users increased from 2.9K to 3.4K during the quarter.

These insights highlight the dynamic nature of personalization apps in Kenya, with varying trends in user engagement and revenue across the board. For more detailed analysis, visit Sensor Tower.